MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As check here digital engagement shift, rivalry between broadcast st